XPO Logistics adds augmented reality to the last mile experience

XPO Logistics, the largest provider of last mile logistics for heavy goods in North America, today announced the planned addition of augmented reality to its Ship XPO consumer self-service platform.

Shoppers will use the visualisation technology prior to the delivery of heavy goods, such as sofas, beds and appliances, to determine the ideal placement inside the home.

Troy Cooper, president of XPO Logistics, said, “Augmented reality is another innovation that our retail and e-commerce customers can offer to consumers, providing more control over the shopping experience.

“The technology creates a virtual image of how an item will look in a given room, dramatically decreasing the likelihood of returns. Augmented reality enhances the efficiency of the entire last mile process, reducing time inside the home and the risk of product damage.”

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XPO expects its visualisation technology to be available nationally on Ship XPO later this year.

The announcement follows the company’s recent addition of voice integration technology to Ship XPO, giving consumers the ability to track their purchases throughout XPO’s last mile network using Amazon Echo or Google Home.

In September 2017, XPO announced a major expansion of its last mile network that will position a total of 85 hubs within approximately 90% of the U.S. population this year. In February 2018, the company announced new last mile operations in five European countries.