Avatria, Celonis and Emporix drive efficiency for ACR

With its leading cloud-native Digital Commerce Platform and Commerce Execution Platform (CXP), Emporix enables wholesalers, distributors, manufacturers, retailers and brands to utilise insights and ultimately deliver better outcomes.

“So many commerce systems were built more than two decades ago: before the millennium and even before the cloud itself,” explains Eberhardt Weber, Emporix’s Founder and CEO. “We decided to build a new cloud-native and API-first commerce platform from the ground up, with a focus on enterprise businesses in B2B and also sophisticated B2C business models.”

Emporix worked with its preferred integration partner in North America, Avatria, on implementing the Digital Commerce Platform for AmerCareRoyal, a leading supplier for disposables used in the catering, janitorial, sanitation, industrial, hospitality and medical industries.

“AmerCareRoyal had been a customer of Celonis and they were working heavily with their business process mining capabilities to identify bottlenecks and streamline their processes,” Weber explains. “Now, alongside Celonis, Emporix has helped develop a new product called Commerce Execution Platform (CXP).”

CXP helps organisations optimise outcomes by leveraging up- and downstream process insights to guide and drive the orchestration of multi-step scenarios.

Celonis, the global leader in Process Mining technology, was central to AmerCareRoyal’s ongoing process transformation initiatives. Now, Celonis’ process intelligence facilitates the end-to-end orchestration that has made the Commerce Execution Platform indispensable for AmerCareRoyal.

When Weber introduced the platform to Jeff DeSandre, AmerCareRoyal’s CIO, he says he immediately realised that he is a visionary. 

“That's why we decided to start together with AmerCareRoyal for this new product,” Weber explains. “And then they realised that they were looking also for a B2B platform for their customers, so more like a self-service portal. This is where Avatria came in, because they customised and integrated this solution based on our digital commerce platform.”

After Avatria completed the initial implementation, they began to transition to ACR resources, shifting to an advisory role.

Read the full AmerCareRoyal digital report here